Founder – Ekta Ohri

Amay and mom

Ekta Ohri founded LitJoys in 2017 because she was greatly moved by the concept of “Toxic Childhood” – how addiction to screens, plastic toys and junk food is impacting  learning, development and mental and physical health of children. Ekta has a background in architecture, visual and critical studies and anthropology and spends a great deal of time in researching and designing learning products based on deep understanding of child and parent psychology and behaviours. Ekta is also the author of two children’s books and has conducted several author speak sessions in schools across India. She is a mother of a 6 year old boy who is an avid reader, nature lover and a keen observer!

Ekta has several years of experience designing products, services, spaces and systems, to address business and social innovation challenges of multilateral, bilateral, non profit and corporate organisations worldwide. She has worked across sectors (education, healthcare, financial services, agriculture) in India and other emerging economies, with a particular focus on early grade reading related issues.

Advisor – Mrs Perminder Dutta

Mrs Dutta 20160722_001253  A pioneer in ‘School Readiness’ and ‘Strengthening of Primary Education’, Mrs Perminder Dutta has more than 45 years of experience in primary education. She has been the founder of K.V Airports Authority of India, Rangpuri. With an academic background in english literature, sociology, and education, she has written numerous papers on subjects, such as ‘Parenting and Child Responsibilities, ‘Getting Ready for School’, and ‘Child Friendly Initiation to School’. Mrs Dutta also holds a Fulbright award for Development of Cross-Cultural Understanding and English Literacy.