Know more about the Apple Food Menu Game here
PRODUCT INSPIRATION STORY
“Mumma, I don’t want to eat dal. I just don’t like it. But, dal is good for you. I don’t want it…” As soon as my son joined big kid school at 3.5 years he started having many such food battles with me. Obviously, he wanted to eat yummy candies and chips and many other such packaged and processed food items that other children at school were eating every other day. “Chips and candies are yummy, but not good for your tummy.” I would often come up with such phrases to convince him, but all in vain.
And to top it all, when he turned 4 there was a fuss about not wanting to eat on his own even though the boy was growing up. And when I heard other moms pulling their hair about their kids not wanting to eat vegetables or fruits or refusing to eat without being handed a tablet or turning on the TV, I became more determined to resolve the new challenge.
After doing further research, I realised being fat was often considered healthy, even if the child lacked energy to run and play sports. If a child was lean, and though energetic, the moms were often told how unhealthy their kid is. Many mothers also often had battles with their parents over whether to feed their children biscuits or sweets as even high amount of sugar was often considered healthy.
When I observed many toddlers same as my son’s age, always wanting to grab food menus from their parents in restaurants, I decided to give the food project the shape of a menu card. Seeing children’s excitement with smileys received at school in different colours, the food in the menu and other eating habits were classified in 3 categories – red smiley apple, yellow neutral apple and black sad apple. Why apple? Because an apple a day keeps the doctor away!
And voila the apple food game was born! To help many other moms avoid food battles with their toddlers, little children and other family members. To instill healthy eating habits (not only what they eat, but also how they eat) in them from a young age. To help them be active and have enough energy to play their favourite sports for the rest of their life!