LitJoys is an initiative to design learning experiences for little children (upto 8 years), which nurture the joy of learning through human bonding (quality parent-child and mixed age group interactions), act of creation, and play with the everyday and natural environment. Based on an understanding of child psychology and natural behaviours, the design of innovative learning ideas provide an opportunity for both child and parents to learn something new together and also help in building a love for reading among small children. Products, services, and quick DIY learning ideas shared through this initiative of design for behavioural change aim to nurture LitJoys families and save little children from the effects of toxic childhood.
