About LitJoys

LitJoys is an early learning venture to nurture little children (3-9 years) to become more aware, considerate, responsible and healthier human beings.

The learning experiences designed by LitJoys also take children away from modern day distractions of “toxic childhood”- addiction to screens, plastic toys, junk food and lack of parental involvement. The designs enhance observation skills and cognitive thinking abilities of children by engaging them in real time experiences. They  bring children and their parents closer to nature and help in building habits and values in children that protect their health and environment and address some of the key societal issues. 

By making children READ.EXPERIENCE.CREATE real life stories based on a real-life character (Abdu) they can associate with or record their other real life experiences in a fun and innovative way, the products intend to have a long lasting impact on them.  

The learning content is designed in a way that parents can also learn something new and experience many little moments of joy (LitJoys), learning and unlearning together with their little children.


Ekta Ohri has a background in architecture, anthropology (Northwestern University) and visual and critical studies (California College of the Arts). She has several years of experience designing products, services, spaces and systems, to address business and social innovation challenges of multilateral, bilateral, non profit and corporate organisations worldwide. She has worked across sectors (education, healthcare, financial services, agriculture) in India and other emerging economies.

More importantly, she is a mother of a 4.5 year old and has been passionately reading to her son since he was 3 months old. She has been engaging him at home without any gadgets or other screens and raising him to become a nature lover and highly aware, concerned and responsible human being!

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